Kleurgebruik
Main brand color
For our main brand communications, we use our primary color. This is the color we’re claiming in the marketspace and use it consistently to build recognition.
Bynder Blue
Hex: #126DFE
CMYK: 100, 18, 0, 0
PMS: 285 U
Primary colors
We use our primary brand colors to create more flexible and versatile brand communications.
Blue 1000
Copy hex value hex: #031025
Copy cmyk value cmyk: 92, 57, 0, 86
Copy pms value pms: 289 U
Blue 900
Copy hex value hex: #051E46
Copy cmyk value cmyk: 93, 57, 0, 73
Copy pms value pms: 2767 U
Mild Purple
Copy hex value hex: #A1ACFF
Copy cmyk value cmyk: 40, 35, 0, 0
Copy pms value pms: 2123 U
Light Purple
Copy hex value hex: #CDCCFF
Copy cmyk value cmyk: 20, 20, 0, 0
Copy pms value pms: 2716 U, 70%
Light Blue
Copy hex value hex: #ECF3FF
Copy cmyk value cmyk: 5, 0, 0, 0
Copy pms value pms: 285 U, 7%
White
Copy hex value hex: #FFFFFF
Copy cmyk value cmyk: 0, 0, 0, 0
Copy pms value pms: N/A
Accent colors
We use our primary brand colors to create more flexible and versatile brand communications.
Green
Copy hex value hex: #0E6765
Copy cmyk value cmyk: 92, 57, 0, 86
Copy pms value pms: 289 U
Violet
Copy hex value hex: #B080EF
Copy cmyk value cmyk: 93, 57, 0, 73
Copy pms value pms: 2767 U
Yellow
Copy hex value hex: #FCD640
Copy cmyk value cmyk: 40, 35, 0, 0
Copy pms value pms: 2123 U
Full brand palette
Datastream colors
To ensure optimal contrast and the right visual output, here are some possible color combinations. The width of the background tiles represents usage proportions in layouts.
Text colors
Here’s some color combinations to help you ensure optimal contrast and the right visual output. The width of the background tiles represents usage proportions in layouts. Number 1 stands for primary use, number 2 stands for secondary usage.
